AMSTERDAM (NL) - Arjan Groot, graphic designer, passed away Saturday, 16 July, at the age of 39. At Arjan's initiative, together with Hans Ibelings he founded A10 in 2004. Arjan was responsible for the title of the magazine, its visual identity and much more.
Aside from A10, Arjan worked on a great variety of projects, from stamps to wallpaper, from brochures to exhibitions. All of his work, in an appropriate reflection of his personality, was that of understatement. At first glance his designs may seem straightforward, but there is always a twist behind the apparently casual, simple, or even modest appearance. Observers must look carefully, however, or otherwise these subtle aspects might go unnoticed.
Arjan had been ill for a long time, but neither his illness, nor the often intense treatments he was required to undergo, prevented him from continuing to produce each issue of A10, in addition to many other things, and he never missed a single deadline.
What A10 has become is largely due to him. The magazine will continue, but without Arjan it will never be the same. Arjan is survived by his wife and daughter.