Illusionistic pharmacy
Illusionistic pharmacy
PALENCIA (ES) - With 'La Puebla 15', Madrid-based BUJ+COLÓN arquitectos have designed a pharmacy that abandons the classic European formula where medicines and customers are strictly separated. Here the medicines are not sequestered behind a counter, but dispersed around the retail space on transparent shelves. As well as thinking about the act of selling, the contact with customers and the accessibility of products, the architects wanted to produce a design that explored the interface between reality and illusion. The result is a space that highlights the interplay between seeing and not seeing, between light and materials.
Walking past or entering the pharmacy one is immediately struck by the clinically white walls and the double facade. The empty space between the outer facade and the shop space gives rise to an interesting depth effect. When daylight falls on the glossy painted walls, the contours blur and individual elements merge. The sense of illusion is reinforced by a clever use of artificial light. The shop windows are outlined in green neon lighting and there is also a large green neon pharmacy cross. During the day the cross melts into the white walls, but when darkness falls it stands out, appearing to float in the dark depths of the shop window. Whether by day or by night, the light show has a magnetic effect on passers-by. (Hannelore Geeraerts)
Colour, Interior, Light |
Spain
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