AMSTERDAM (NL) - Cornelis Schuytstraat, in Amsterdam, is well known for its exclusive and stylish boutiques. Elegant, early 20th-century shop fronts are an enticement to shop which, although commercially advantageous, does have its drawbacks, for how do you make a store stand out in this abundance of distinction and chic. The newest store of the Stills fashion label, its first flagship store in the Netherlands, certainly stands out, but perhaps it is a bit too conceptual for the merchandise.
Doepel Strijkers Architects inserted a three-dimensional grid of narrow wooden beams, intended to represent an enlarged fabric weave, inside the shell of the existing building. The main source of inspiration was Stills' clothing collections, in which natural fabrics and refined textures play a key role. The open grid, which connects the two floors of the building visually, provides light and airiness, and through it one can see the various finishing layers that have formed the building's shell over the course of time.