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Bookshop, Innsbruck

Wiederin bookshop, Innsbruck (Photo: Lukas Schaller)
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Black bookshop

Black bookshop

INNSBRUCK (AT) - A black asphalt floor, black walls and furniture, black shelves, a black reflecting ceiling and perfect lighting: these ingredients make the colours of the books shine, leaving everything else in Innsbruck's Wiederin Bookshop in the background.

The small shop by architects Rainer Köberl and Markus Tschapeller faces the city with two large windows serving as display shelves both inside and out in the deep window frames, thus visually abolishing the glass boundary to the urban space. Köberl, one of the most interesting architects in the Tyrol, had already presented goods as fetishes in a black cavern in his MPreis Supermarket (2004). There, in the underground shopping mall of Innsbruck's new railway station (architects: Riegler-Riewe), Köberl had to realize the architectural ambitions of the Tyrolean supermarket chain in the limited framework of a purely interior design. Being unable to rely on expressive exterior forms, he doubled the range of goods for sale with a black reflecting ceiling, thus liberating the groceries from their banality with a mirage. The bookshop is even more consistently focused on the goods and nothing but the goods.

Learning, Shopping, Words | Oliver Elser
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