Arjan Groot & Hans Ibelings
As of this issue, A10 has a new owner, Koninklijke Boom Uitgevers (Royal Boom Publishers). The fact that we have joined the ranks of Boom publications means that A10 will be able to carry through the desired growth and expansion.
The content and appearance of A10 will maintain the same high quality, and the team that produces a new issue every two months will go on doing what we started five years ago: reporting, with an open mind and lively curiosity, on the latest architecture throughout Europe, and showcasing architects and architecture that in our view deserve international attention. For we firmly believe that this editorial direction constitutes A10's strength and the defining feature of the magazine – the exploration of the less well mined, sometimes virtually unmined reaches of European architecture. In geographical terms this encompasses more or less everything beyond the cultural centres of Western Europe: Central Europe, the fringes of the continent, the cultural peripheries. In short, the rich seam of good architecture below the top layer that is endlessly mined by everybody else.
Many media assume that their audience wants to hear, see or read more of what they already know. A10 assumes the opposite, that our readers, like us, are interested in what they do not yet know and in some instances might never get to know. We are able to offer our readers this knowledge thanks to our extensive network of dedicated correspondents who support the content of the magazine in a unique way by searching out interesting issues and projects. Most of these correspondents have been writing for us for years, some even from the magazine’s inception. As such, A10 is as much their magazine as ours.
We became publishers because of a fervent desire to make this magazine. The logical consequence of making a magazine is that you also publish it. The role of publisher has now been taken over by a firm that has been publishing newspapers, magazines and books for over a century and a half. This allows us the freedom to concentrate on what motivated us in the fi rst place: the making of this magazine. Even though its publication is now in different hands, it will remain our magazine.